01 · Atlas Foundation2026 · Geneva · Remote
Atlas Observatory
A living atlas of the night sky, reimagined as a public instrument.
- Discipline
- Brand system · Web
- Duration
- 14 weeks
Overview
We rebuilt the Atlas Foundation's digital presence around a single idea: the observatory is a machine for wonder. Every surface — from the homepage to a printed field guide — inherits from one motion grammar and a typographic system tuned for long-form science writing.
Role
- Creative direction
- Design system
- Engineering
Services
- Brand identity
- Editorial platform
- Motion system
Client
- Atlas Foundation
Year
- 2026
Session time
+218%
Editorial output
×4 / month
Lighthouse
99 / 100
01 · Context
A century-old institution meeting a new audience.
Atlas needed to translate rigorous astronomy into a language that could travel — press, patrons, curious teenagers on their phones at midnight. The old site read like an archive. The new one had to feel like a live signal.
“Propulse understood the science before they touched a pixel. That is rarer than it should be.”
03 · System
One grid, three temperatures.
A single 12-column grid drives every layout, but the palette shifts by section: cold blues for the sky log, warm ochres for the field notes, deep neutrals for governance. The motion system holds it all together.
Plate 03WAVEFORM
04 · Outcome
A platform that earned its silence.
Session times tripled. The foundation now ships weekly editorial without touching an engineer. And the observatory itself became something you could feel through a browser — patient, precise, alive.
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