Studio · Est. 2021
A small practice, tuned for cinematic work.
Propulse is four people working out of Paris and elsewhere. We take on a handful of engagements each year — brand systems, editorial platforms, product surfaces — always with the same obsession for how a thing moves.
We are deliberately small. Every project runs through the people whose names are on this page — no handoffs, no filler, no black boxes.
What we believe
Intent over ornament.
Every motion must earn its place. Ornament without purpose is noise, and noise ages badly.
Craft is a system.
We ship design systems, not one-offs. Motion, type and colour move together — or not at all.
Restraint is a feature.
The interesting part of a project is usually what we chose not to build. We defend that space.
Made to last.
A site should still feel considered in five years. We design against trend cycles, not for them.
- Lena MarchettiCreative direction
- Ari SonodaDesign & motion
- Yannis PrévostEngineering
- Maud ÖbergStrategy & words